SPAR Group is the world’s leader Retail Merchandising and Field Marketing Services, publicly traded company founded in 1967 with operations across five continents in nine countries; USA, Canada, Japan, China, India, Australia, South Africa, Turkey & Mexico.
We started operations in Mexico in 2001 as Grupo Todopromo, and in 2011 through a Joint Venture between both enterprises, SPAR-TODOPROMO emerged, adding an extensive and proven professional experience in benefit of our clients, their brands and products, putting plans and actions into practice that allowed us to complete successfully with our global mission:
“MAXIMIZE SALES AND RENTABILITY OF OUR CLIENTS THROUGH HIGH QUALIFIED PERSONAL, PROCESSES AND LEADING TECHNOLOGY FOR THE MOST EFFECTIVE AND EFFICIENT EXECUTION FOR FIELD MARKETING JOBS”.
We have national coverage with a wide operating structure of coordinators, offices, warehouses, training rooms and all the necessary elements for a quick and effective implementation in the field.
Two important aspects that differentiate us from our competitors are, first, SPARtrac ™ is an exclusive electronic management system developed by SPAR Group and continuously adapted to new trends and technologies that allow us to run a highly effective control operation to track and train our field staff and report quantitative, qualitative and photographic information directly from the stores in REAL TIME through Smartphones, Tablets or Handhelds. The second aspect resides on being a subsidiary of a global public company that attached us to a strict international control on our administrative and operative processes such as US-GAAP (United States General Accepted Accounting Principles), PCAOB (Public Company Oversight Board), SOX (Sarbanes-Oxley Act), FCPA (Foreing Corrupt Practices Act), etc. We are audited and certified every quarter for those purposes through a prestigious global firm.
Additionally, we are annually certified since 2007 by ANTAD (Asociación Nacional de Tiendas de Autoservicio y Departamentales - National Association of Supermarkets and Department Stores) and AMAPRO (Asociación Mexicana de Agencias de Promoción - Mexican Association of promotion Agencies) through PWC (Price Waterhouse Coopers) firm, ensuring our quality and safety of our services to our Clients, Suppliers and Employees.
SPAR Group, Inc. participates in the US stock market since 2001 listed on the NASDAQ with Stock Symbol SGRP.